RAVING FANS

Ken Blanchard’s great book Raving Fans highlights the importance of developing more than just "satisfied customers".  This is such an important principle that Jeff strives to give clients an experience that far exceeds their preconceived expectations when interacting in business.

  QUOTES FROM JEFF's RAVING FANS
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          FAMILY  BUSINESS  OWNER

"In my more than forty years of business ownership, with more than twenty of those as an expert witness and forensic consultant on hundreds of matters, I routinely encounter complex situations in need of specific expertise. No better example of such complexity exists than in my recent business project.

I do not know how I would have gotten to the final stage without your expertise and understanding. I've worked with many advisers over the years, but rarely does one have the opportunity to work with someone so willing to contribute whatever is needed to reach the goal. In addition, your finished product . . . was as well done as any I've seen in all these years."
.... Richard Callahan - Birch Bluff Financial Ltd., Las Vegas, NV (July 2009)

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LARGE  CORPORATION

"I recruited Jeff to join our marketing team . . . Jeff had an outstanding record and a promotion to Stouffer's was well justified. Stouffer's success has been attributed for its strong marketing acumen as growth was in excess of ten percent every year for over twelve years with a market share exceeding sixty percent. To become a member of the Stouffer marketing team was very prestigious within Nestle USA.

Jeff's primary responsibility was to manage our entire Club Store initiative. This was an extremely important initiative as this was an explosive market and we wished to be the power player in that market. Jeff launched what became the number one selling frozen product within the club store industry. Stouffer's Lasagna. Jeff created the strategy and the tactics utilized in this successful launch. His responsibility included product development, packaging, graphics, advertising, promotions, production, production planning, sales field support, pricing, and most importantly the P&L . . .

Jeff was a leader that could be counted on to hit his assigned goal. He was creative, thinking outside of the box and creating new ways of doing things. He gave our company and products leadership value in the mind of the customer."
.... Tom Taber, Vice President National Chain Accts. & General Manager Foodservices Division
Nestlé USA, Stouffer's Frozen Foods, Solon, OH (November 2000)

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VENTURE  CAPITAL  OWNED  CORPORATION

"In only 8 months you cracked the competitor's utility patent that had blocked all other manufacturers from entering a lucrative niche market for 10 years. Your creative solution paved the way for NDS to:
  • Be only the second manufacturer to enter this niche market;
  • Expand the breadth of an existing NDS product line and grow category sales;
  • Help halt margin erosion on an existing NDS premium product;
  • Secure a competing utility patent;
  • Grow this new product concept into a potential $1+ million business."
.... Mike Fallon, Vice President of Sales & Marketing - NDS / National Diversified Sales,
Lindsay, CA (April 2004)
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BRITISH  COMPANY  IN  THE  U.K.

". . . thanks for all you are doing for Walking TALL. I know the Sales & Marketing are in great hands over in CA!"
.... Lesley Everett – Walking TALL, Europe's Leading Personal Branding Company (June 2006)

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MID-SIZED  COMPANY

"We at JDR would like to express our appreciation for your assistance with the Home Depot project.  We are grateful for your ideas, suggestions, creativity and quick response time in getting things rolled out in a timely manner.

To be more specific, we wanted to highlight our appreciation for the following:
  • In only 10 days, you assembled a full launch of 6 products for Home Depot stores across Atlanta and the Southeast region.
  • Gained a test for incremental business into the 'Home Depot Lite' new urban format stores currently under development by Home Depot in the Northest region.
  • Developed and executed all in-store signage and product photography.  Found out-of-the-box solutions to reduce time-to-market lead times.
In short, your resourceful and hands-on style was a tremendous help to ensure our success and block the competition from capturing the opportunity instead."
.... Mark Kreikemeier, Vice President of Sales & Marketing - JDR Enterprises, Alpharetta, GA
 (November 2003)
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NEW  BUSINESS  START-UP

"Many thanks in your help developing our Business Plan . . . The work was complex, time consuming, and encountered several adjustments which needed to be carried out often at very short notice.  Dealing with several parties did not help but on each occasion you came through and the end result was that you produced a great Business Plan which was not only very informative, very detailed and well written, but a plan I honestly believe will help achieve our ultimate goal."
.... Tony Edmundson, British entrepreneur - TS&V Enterprises, Inc., Las Vegas, NV (July 2009)

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SMALL  BUSINESS

"We are delighted to have you on the Team in the capacity of our Marketing and Business Development representative in what has become known as our 'virtual' Board of Directors.

Your knowledge of what is involved in setting up a new business in Santa Clarita has been so helpful to us; especially with us coming 5,000 from the U.K.   Your contribution has been and will continue to be invaluable to us due to the depth and breadth of your business experience."
.... Paul Butler, Executive Director - newleaf LLC, Valencia, CA  (April 2005)

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"Management is doing things right;
Leadership is doing the right things".
                                                - Peter F. Drucker

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