MARKETING EXECUTIVE • Valencia, CA: VALUE PROPOSITION

JEFF TYLER - MARKETING EXECUTIVE - VALENCIA, CA. 91355
Let's connect via email: ►Jeff@FixBuildGrow.com◄

So, what's the benefit for any employer? . . . from start-up to mid-size company to corporate:

Build leadership value for the company and its products in the mind of the customer.
Create new ways of doing things . . . profitably!
Improve the odds of business success, preferably through "Disruptive Innovation".
Assurance in a leader who can be counted on to hit assigned goals, one in search for learning and challenge.

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Simply put, I solve lack of growing pains for the business. For any business, but particularly one dissatisfied with their current trajectory for whom organic growth is tantamount to stagnation. I create the businesses and new products that other marketers manage.

Obviously candidates can tell you what they can deliver, but can they show you? Showing you is the only way to assist you to a well-documented, fact-based conclusion and hiring decision. As you know, past performance is the best predictor of future success!..... (66l)7433-2937

STRATEGIC PLANNING & SALES DEVELOPMENT

Invented a patentable product in only 8 months that rejuvenated product lines enabling National Diversified Sales to maintain market leadership in the face of new federal regulations impacting their landscape business category.

In only 10 days, assembled a full launch of 6 landscape products for J-Drain Enterprises into 50 Home Depot stores personally developing every aspect of branding, photography, graphic design, packaging, and in-store signage.

In just 9 months built up a new-business start up from concept to a corporate structure, personally developing all sales methods, sales materials, press releases, plus honed the product from inception to launch for stakeholders.

Formulated and wrote from scratch comprehensive business plans for over 12 British corporations in the past 9 years detailing their respective launches of new business units in the USA.

Developed a safety feature for foodservice products in the Quick Serve Restaurant (QSR) segment; resulted in saving the entire McDonald's national account for Nestlé.

Spearheaded a marketing strategy to re-brand a hobbled group of acquisitions into a #1 brand in the professional landscape products industry.

MARKETING & PROFIT ENHANCEMENT

Successfully developed and launched the single most important short-term strategic product initiative within Moen that achieved $100 million sales of 2 million units per year sold into all US locations of Lowe's and Home Depot.

Wrote and presented product launch training materials for national sales force kick off meeting, detailing all technical and promotional aspects of landscape products being rolled out for NDS (a $140 million company) during a 3 day conference in Las Vegas, NV.

Achieved a $248,000 recurring annual net income contribution for NDS by discovering and implementing a product cost savings that simultaneously added product features which surpassed that of the rival competitive product.

Designed the #1 Seller in America national campaign on a $40 Million per year Nestlé product resulting in national expansion of the product from 20 local retail stores to 440 WalMart* / SAM’S Club locations in only 1 year.

Founded, created and implemented a 4th quarter cause-related marketing (CRM) retail promotion for the Carnation, Hills Bros., and Nestlé companies’ Western regional sales forces; produced $100 thousand donation for Olive Crest, a local charity. ......(CRM: Cause Related Marketing - a marketing strategy linking purchases of a product with fundraising for a worthwhile non-profit charity.)

THOUGHT LEADERSHIP & PUBLISHED WORKS